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  • Product Detail

    ALI’I is created for the Modern Island Gentleman.  In Samoan Tradition, an Alii is a man who takes on the role of leadership and lives by the core Values and Principles of the Samoan Culture which are ”Respect, Honor, Responsibility and Service.”

     This ALI’I Elei was Designed Specifically for the Manu Samoa Rugby World Cup 2023 Campaign. The design is a visual Representation of the Values that embody the spirit of this Rugby World Cup 2023 Team. 

     Manu Samoa Head Coach Vaovasamanaia Seilala Mapusua wears the Manu Samoa Elei in “Courage”. “Courage” pays tribute to Coach’s vision of building the strength, hearts, minds and spirit of his players through a new culture of values driven team development.


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